Every year in Greece, over 930,000 tons of food end up in trash bags. Meanwhile, 673 million people worldwide don’t have enough to eat. On this World Food Day, Wikifarmer and McCann Worldgroup Greece created “Trash Vegetables”, a campaign that turns an uncomfortable truth into a visual statement: vegetables still perfectly recognizable, thrown away in trash bags.
Client: Wikifarmer
Agency: McCann Worldgroup Greece
ECD: Aleka Papadia
Creative Director: Panos Pagonis
Senior Art Director: Michalis Alexiou
Copywriter: Hara Moisiadou
