Wikifarmer is the first free online encyclopedia for crop and livestock farming. To convey the message that information about both is now easily accessible in one place, Wikifarmer has published a series of surrealistic print ads. These ads work like optical illusions, combining stock and crop in each image to create a unified 'being'.
Client: Wikifarmer
Agency: McCann Worldgroup Greece
ECD: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou / Konstantinos Tsagkakos
Retoucher: Humberto Gava Filho (Beto)
Copywriter: Despina Karakosta
Publications:
