With over 400 million people worldwide affected by gluten intolerance, including many celebrities, we realized the most iconic figure of all might be silently struggling too—Santa Claus.
By identifying common symptoms like rosacea, pale skin, bloating, and swelling, we wrote a letter to Santa, encouraging him to try a gluten-free lifestyle and see how much better he could feel. Through this campaign, we’re raising awareness about gluten sensitivity while reminding everyone to make the holidays inclusive with gluten-free treats.
At Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy, and gluten-free holiday season!
By identifying common symptoms like rosacea, pale skin, bloating, and swelling, we wrote a letter to Santa, encouraging him to try a gluten-free lifestyle and see how much better he could feel. Through this campaign, we’re raising awareness about gluten sensitivity while reminding everyone to make the holidays inclusive with gluten-free treats.
At Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy, and gluten-free holiday season!
Client: Dr. Schär
Agency: McCann Worldgroup Greece
ECD: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou / Konstantinos Tsagkakos / Vivian Kalomoiri
Copywriter: Eleni Perperidou / Despina Karakosta
