On 15/02/2024, Greece became the first Christian Orthodox country to recognize equality in civil marriage after receiving 175 positive votes from the Greek parliament. These significant news, which come after years of discussions and heated debates, mark not only a 'first' for the European country but also for the global Orthodox community.

Durex is the first brand to respond and publicly declare feeling proud of this landmark victory for human rights which reflects “today’s Greece - a progressive, and democratic country, passionately committed to European values,”.

In times like these, one should indeed feel proud to be the first to make some noise

Client: Durex
Agency: McCann Worldgroup Greece
ECD: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou / Konstantinos Tsagkakos
Copywriter: Despina Karakosta

You may also like

Back to Top